According to the report, about 100 people from the Vision Pro team are on the layoff list. Among the remaining employees are members of the Siri and ‘Intelligent Systems Experience’ teams. This unit works on integrating AI technology into various Apple devices.

The restructuring is said to be part of a shift in Apple's business priorities. In particular, the company wants to increase investment in new AI-driven initiatives and the development of new types of devices.

Apple has also confirmed the job cuts. The company said it is changing its business structure with the goal of giving users a better experience. However, not all positions are being eliminated; some new roles will also be created as part of the restructuring. At the same time, some existing positions will be affected.

Apple's Vision Pro headset has faced various challenges since it hit the market. Alongside this, the company is trying to strengthen its position in line with the rapid development of AI in the technology sector.

With the spread of AI technology, the cost of producing tech products is also rising. In particular, the memory chip supply crunch has put additional pressure on various technology companies. This has also affected Apple's product production costs.

In the context of rising costs, Apple has increased the prices of Mac and iPad this year. At the same time, the company has introduced the option for customers to buy comparatively expensive hardware products in installments.

Meanwhile, Apple is working to turn Siri into a more advanced AI-based virtual assistant. Along with plans to develop new technology-driven devices, importance is also being given to enhancing Siri's capabilities.

Overall, those concerned do not view the recent staff restructuring merely as a cost-cutting measure. Rather, it is being seen as an indication of a shift in Apple's future business strategy and investment priorities centered on AI and new technology.